TOP-D WORKSHOP // 01

RATIONAL
LOGIC.

"Design is not art. It is the solution to a problem."
Using the 5W2H framework to dissect the chaos of modern desktops.

01. PAIN POINTS DISCOVERY

01Form Solidification

Most products are still based on basic cylinders and boxes. Lacking innovation and artistic sense.

02Cold Tool Attributes

Lack of details that allow users to have emotional connections. Purely functional, no soul.

03Irrational Partition

Fixed partitions cannot accommodate tools of different thicknesses. Resulting in wasted space.

04Unsustainable

Large amounts of virgin plastics. Short life cycle and difficult to repair.

02. 5W2H FRAMEWORK

WHO

Urban professionals (remote workers, creators) & Minimalism enthusiasts.

WHY

Traditional storage tools have single functions. Environmental awareness is increasing.

HOW

Modular, Foldable, Stackable. Replacing plastic with Stainless Steel & Wood.

03. IDEATION SKETCHES

FOLDING FLEXIBLE

SLIDE ANGLES

MODULAR SPLIT

SQUIDWARD

"STEEL SPEAKS, SIMPLICITY HOLDS."

A Storage Tool Brand Design // 2025

BX-SU
CURVE

STAINLESS STEEL / OAK WOOD

"In the chill of steel, there's precision in every hold."

A sculptural presence. Amid the visual noise of a busy desk, it offers a moment of stillness.

10,126 JPY

[RENDER: CURVE]

BX-SU
FOLD

STAINLESS STEEL / NYLON FIBER

"Order shapes the vessel; form follows function."

Homage to modernist design. Combining rigid steel frames with flexible nylon mesh.

7,955 JPY

[RENDER: FOLD]

BX-SU
CONE

STAINLESS STEEL / WALNUT

"It holds your pens — and the quiet breath of space."

A faceted cone resting in a steel ring. Modular design allows it to split into sub-units.

11,572 JPY

[RENDER: CONE]

RATIONALLOGIC.