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COLLABORATION WITH
HITACHI Social Innovation
& Kokubunji City
SERVICE DESIGN 2030

STATION.X

"Emotional Navigation System for Future Urban Mobility."

Exploring how to reclaim "Ma" (Negative Space) in the high-density city of 2030. A Phygital solution combining dedicated hardware gates with adaptive software modes.

01 / LOGIC & RESEARCH

MACRO CONTEXT (PEST ANALYSIS)

P

POLITICAL

Aging Society & Disaster Prevention.
老龄化带来的行动焦虑与城市防灾需求。

E

ECONOMIC

TOD Model & Value-added Service.
站城一体化与付费舒适服务的兴起。

S

SOCIAL

Loneliness & Digital Fatigue.
都市冷漠症候群与技术泛滥下的信息过载。

T

TECH

IoT & Biometric Gates.
无感支付与生物识别技术的成熟应用。

FIELD OBSERVATION (TOKYO vs. SHINBASHI)

Tokyo Station
TOKYO ST. INSIGHT: TOURISM & HISTORY

Conflict between historical preservation and commercial efficiency.

Shinbashi Station
SHINBASHI ST. INSIGHT: WORKER'S REALITY

High density, drunk salarymen, and the raw pulse of the city.

02 / THE "MA" SYSTEM

Traditional apps only focus on "Efficiency".
"MA" focuses on "Emotion".
The system starts with a physical choice at the gate.

HARDWARE

Dedicated Entry Gates

User chooses a gate based on mood

→

SOFTWARE

Adaptive UI Modes

App interface changes automatically

MODE A: 不想被打扰
Privacy Focus
MODE B: 想得到照顾
Assistance Focus
MODE C: 掌握节奏
Control Focus