RETAIL DX PRACTICE

TREASURE
HUNT
SERVICE

COLLABORATION WITH CTC (ITOCHU Techno-Solutions)

"Making used-store shopping a personalized adventure."

A service design proposal for 2025. We guide you to what you really want while surprising you with hidden deals—helping you save money and discover cool stuff hidden in the warehouse.

Mentor: Akiyo Morishita (Creative Director @ CTC)

01 INSIGHTS
TARGET
THE HUNTER
People who visit used stores looking for desirable items, but often get overwhelmed by the chaos.
PAIN
BURIED TREASURE
Many valuable items never see the light of day. They are hidden in warehouses or deep shelves.
GOAL
LIGHT IT UP
Using technology to provide unique feedback and create an experiential environment for discovery.
02 PROCESS EVIDENCE
Fieldwork
Brainstorming
Persona Analysis
FINAL PROPOSAL

EXPERIENTIAL
COMMERCE.

"Unearthing the Warehouse."

Our service turns shopping into a game. During special events, users receive personalized clues guiding them to "hidden" items. This not only gamifies the discount process but helps inventory turnover by spotlighting forgotten goods.

Gamified Retail DX
Final Solution
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